digital edition


FTC Cracks Down on "Seriously" Exaggerated Window Claims

By Erin Weaver

This article originally appeared on BuildingGreen.com.

May 14, 2012

If you’ve ever wondered just what a product guaranteeing “up to 50 percent savings” will deliver, you have something in common with the U.S. Federal Trade Commission (FTC). FTC has reached a settlement with five manufacturers of replacement windows, part of a larger effort to rein in deceptive claims in environmental marketing.

----- Advertising -----

The companies named in the settlement (Serious Energy, Gorell Enterprises, Long Fence & Home, THV Holdings, and Winchester Industries) were found to have made unsubstantiated claims—for example, that their windows would “cut energy bills in half.” The settlement requires that statements about windows’ energy efficiency be supported by reliable evidence and prohibits “guarantees” that consumers will achieve a certain percentage of savings by replacing their existing windows. When the phrase “up to” is used, the agreement requires evidence that all or nearly all consumers will reach the target specified.

The FTC has also published a fact sheet called “Shopping for New Windows?” to highlight factors involved in replacing windows for energy savings. For more information, visit www.ftc.gov.

Copyright 2012 by BuildingGreen Inc.

 Reader Comments:

Sign in to Comment

To write a comment about this story, please sign in. If this is your first time commenting on this site, you will be required to fill out a brief registration form. Your public username will be the beginning of the email address that you enter into the form (everything before the @ symbol). Other than that, none of the information that you enter will be publically displayed.

We welcome comments from all points of view. Off-topic or abusive comments, however, will be removed at the editors’ discretion.
----- Advertising -----
Click here to go to product info Page
Daily Headlines
Sweets, Search Building Products
Reader Feedback
Most Commented Most Recommended
Rankings reflect comments made in the past 14 days
Rankings reflect comments made in the past 14 days
Recently Posted Reader Photos

View all photo galleries >>
Recent Forum Discussions

View all forum discusions >>